از لذت به تکانش: رابطۀ انگیزه‌های لذت‌گرایانۀ خرید و خرید تکانشی با میانجی‌گری اضطراب مالی و خودکنترلی در زنان

دیباجی, سید میثم

doi:10.48308/apsy.2026.244796.2027

از لذت به تکانش: رابطۀ انگیزه‌های لذت‌گرایانۀ خرید و خرید تکانشی با میانجی‌گری اضطراب مالی و خودکنترلی در زنان

مقالات آماده انتشار

نوع مقاله : مقاله پژوهشی

نویسنده

سید میثم دیباجی

استادیار، گروه روان‌شناسی، دانشکدۀ علوم تربیتی و روان‌شناسی، دانشگاه اصفهان، اصفهان، ایران.

10.48308/apsy.2026.244796.2027

چکیده

هدف: پژوهش حاضر با هدف تعیین نقش میانجی اضطراب مالی و خود کنترلی در رابطۀ بین انگیزه‌های لذت‌گرایانۀ خرید و خرید تکانشی روی زنان انجام شد.

روش: این مطالعۀ همبستگی بر روی ۳۶۸ نفر از زنان ساکن شهر اصفهان در زمستان ۱۴۰۴ انجام شد. شرکت‌کنندگان با استفاده از نمونه‌گیری دردسترس انتخاب شدند. ابزارهای جمع‌آوری داده‌ها شامل مقیاس انگیزه‌های لذت‌گرایانۀ خرید کیم (۲۰۰۶)، مقیاس اضطراب مالی آرکولتا و همکاران (۲۰۱۳)، مقیاس خرید تکانشی روک و فیشر (۱۹۹۵) و مقیاس خودکنترلی تانجنی و همکاران (۲۰۰۴) بود. داده‌ها با استفاده از همبستگی پیرسون و الگویابی معادلات ساختاری و روش بوت استراپ با نرم‌افزار AMOS-24 تجزیه و تحلیل شدند.

یافته‌ها: نتایج نشان داد که انگیزه‌های لذت‌گرایانۀ خرید از دو مسیر مستقیم و غیرمستقیم بر خرید تکانشی تأثیر معنادار دارند (01/0p<). مسیر غیرمستقیم به صورت یک زنجیره میانجی‌گری عمل می‌کند که در آن انگیزه‌های لذت‌گرایانه با افزایش اضطراب مالی، خودکنترلی را تضعیف کرده و در نهایت به خرید تکانشی در زنان منجر می‌شود.
الگوی پیشنهادی از برازش مناسبی با داده‌های تجربی برخوردار بود(01/0p<).

نتیجه‌گیری: اگرچه انگیزه‌های لذت‌گرایانه با تضعیف لحظه‌ای ارزیابی‌های شناختی، خرید تکانشی را تسهیل می‌کنند، در بلندمدت از طریق افزایش اضطراب مالی به تهی‌سازی خود و تحلیل منابع خودتنظیمی می‌انجامند. خرید تکانشی نه پاسخی آنی، بلکه حاصل فرسایش تدریجی خودتنظیمی در تنش مالی است؛ تناقضی که لذت‌جویی لحظه‌ای را به تضعیف توانایی مقاومت در برابر همان لذت‌ها بدل می‌کند.

کلیدواژه‌ها

اضطراب مالی

انگیزه‌های لذت‌گرایانۀ خرید

خرید تکانشی

خودکنترلی

موضوعات

روان‌شناسی کاربردی

عنوان مقاله English

From Pleasure to Impulse: The Relationship Between Hedonic Shopping Motivations and Impulsive Buying with the Mediation of Financial Anxiety and Self‑Control in Women

نویسنده English

Sayyed Meysam Dibaji

Assistant Professor, Department of Psychology, Faculty of Education and Psychology, University of Isfahan, Isfahan, Iran

چکیده English

Aim: The present study aimed to determine the mediating role of financial anxiety and self‑control in the relationship between hedonic shopping motivations and impulsive buying among women.

Method: This correlational study was conducted with 368 women from Isfahan, Iran, from December 2025 to March 2026. Participants were selected using convenience sampling. Data collection instruments included the Hedonic Shopping Motivation Scale (Kim, 2006), the Financial Anxiety Scale (Archuleta et al., 2013), the Buying Impulsiveness Scale (Rook & Fisher, 1995), and the Self‑Control Scale (Tangney et al., 2004). Data were analyzed using Pearson correlation, structural equation modeling (SEM), and bootstrapping procedures with AMOS-24 software.

Findings: The results indicated that hedonic shopping motivations significantly influence impulsive buying through both direct and indirect pathways (p < 0.01). The indirect pathway operates as a serial mediation model, wherein hedonic shopping motives initially heighten financial anxiety, which in turn undermines self-control, ultimately culminating in heightened impulsive buying behavior among women. The proposed model exhibited an adequate fit to the empirical data (p < 0.01).

Conclusion: While hedonic motives directly facilitate impulsive buying via cognitive appraisal disruption, their long-term effect operates through financial anxiety-induced self-depletion, which progressively depletes self-regulatory resources. Impulsive buying therefore reflects not an immediate emotional response, but a gradual self-regulatory erosion under financial tension—a paradox where instant pleasure-seeking ultimately impairs resistance to the very same temptations.

کلیدواژه‌ها English

Hedonic shopping motivations

impulsive buying

financial anxiety

self‑control

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